Marketing Archives

3 min

Podcasts

How Important is Your Brand’s Personality to Marketing

Brand personality is subjective, yet crucial. As customers, we frequently have gut reactions to brands that are extremely powerful and unique. As viewed by its customers, a brand’s personality is…

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3 min

A 9 To 5 Versus Starting Your Own Business, Which Is Right for You?

Now that you have graduated, or are ready to take the next step in your life and step into the professional world, have you ever wondered what is the best…

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2 min

Podcasts

Discovering Your Niche Audience Is Critical In Finding Success

Narrowing down your audience and selecting a specific target market will inevitably boost your chances of stepping into the world of business successfully. The branches of business are many, selecting…

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4 min

News

Podcasting vs. Social Media? EMPWR’s Ally Salama & Marketing Leader Sarah Refai Take On The Challenge

June 19th. EMPWR’s Ally Salama and Microsoft for Startups launch a “Social Media vs. Podcasting” event with Sarah Refai in order to discuss new marketing strategies. The Main Difference between…

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2 min

Podcasts

The Secrets of Marketing Podcast: Sarah Refai Tackles The Future of Content Creation in the MENA Region

Sarah Refai addresses in the first episode of her podcast content creation on social media and the different creators in platforms. Moreover, she explores the various types of content that…